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    จัดทำแผนธุรกิจเทคโนโลยีและนวัตกรรมของ วว.เชิงพาณิชย์ 

    วิทวัส รุ่งเรืองผล (สถาบันวิจัยวิทยาศาสตร์และเทคโนโลยีแห่งประเทศไทย, 2013)

    Currently, the lubricant market in Thailand become more intense competition from many players, including local SMEs’ importer, new entrants from global brand and current petroleum manufacturers who also dominate in lubricant market. With the reason of competitive situation, PTT realized the important of packaging is the key success for Brand identity (both Product Brand and Corporate Brand) which can make customers more aware and recognize in “PTT” Brand. Thus, this project study of “New PTT’s lubricant packaging Design and Development” ...